Your Small Business Needs Facebook

Advertising is changing.

It was once an expensive marketing tool for business, advertising has now become a tool every small business owner should use.

More importantly, advertising on the internet.

That doesn’t mean you should go out and spend as much as you can on Google AdWords, but instead, as a small business owner, you need to understand the importance of Facebook. Facebook might seem like just the site where your kids hang out, or where you post photos of your weekend trip, and while it can be used for uploading photos, Facebook is a great spot for advertising your business.

The Importance of a Facebook Page

Setting up a page for your business on Facebook is extremely important. It’s a great way to get the word out about what you’re doing in your business, a great way to advertise promotions, and it also can help bring in new customers.

Of course it’s hard to reach out to fans if they don’t know about your page, so the best way to spread the word of your new Facebook home would be at your current place of business. Put it on business cards, posters, products, etc.

Customers will then like your page if you can manage to post interesting things. Photos do well, and will often be liked, which can help lead to even more fans.

You can also gain more of a following by advertising for Facebook likes, if you can spare the money for a daily budget. Getting Facebook likes this way can be worth it, because you can narrow down who your ad targets, and it can help you get fans that would be interested in what your business does, or sells.

To Advertise or Not to Advertise

Speaking of Facebook ads, as a small business, you may be on the fence about advertising on the site. While you should always do some research before diving into ads, Facebook ads are great for targeting a certain audience, and can help build awareness of your website. As mentioned before, they can also be used to build up your page likes, but you will need to set a daily budget. Facebook ads work on a bidding system, so you are competing with other businesses for ad space via bids.

Bids can range in price, and the range depends on what you want to do. You can optimize for clicks, or impressions, and based on what your trying to promote, both forms of bidding can impact your overall ad campaign.

After doing research on Facebook ads, and coming up with an ad of your own, make sure to monitor your results, and don’t be afraid to run multiple campaigns. The more ad campaigns you run, the easier it will be to narrow down your options and create the best ad that works for you.

Everything on The Internet is True!

So let’s say at this point, your still not convinced that Facebook is for you. That’s fine, it might not be for everyone. You should still make a Facebook page though.

If you’re not online, representing your business, you have no way to defend yourself against negative press. If someone writes something bad about your place of business, and there’s nothing positive online to go against it, if someone searches for your business online, they may only find negative things!

Having a Facebook, with updated posts, regardless of how many people like it, still portrays your business in the way that you want it to be portrayed, which is huge.

If anything, make sure to make a Facebook page to help improve your business image online.

The Road To Your Masters in Business Administration

Due to the increasing population of the world, different types of demands are created for various kinds of products and services. People who provide such products and services are called businessmen. The activities that they do within their authority is clubbed together to term it as a business. But not every man is a born businessman. Therefore, several degrees have been introduced in different colleges in order to enlighten the minds of the students about how to start, develop and survive a business in the competitive market.

Business Degrees

One of the most popular business degrees is MBA (Masters in Business Administration), that is recognized all around the world and allows you to have a thorough and deep knowledge related to a particular field in business. The list of different branches under MBA is huge. However, following are the different specializations that are opted for the most:

Accounting – No business can survive without the proper knowledge of accounts.

Human resources – As your business grows, you should know how and when to hire the right kind of employees under you in order to prosper furthermore

Finance – There is no activity in the world that can be carried out without finance. Also, one must know where to spend more and where cost reduction can be undertaken.

Operations - There are several kinds of operations under a particular business, the most important one being Management.

Advertising- No customer can be made aware of your product or service without the right kind of an advertisement

Marketing- In order to survive in a market where there are more than a hundred competitors for your business, you must know how to market your product or service in order to create the right kind of a space in the minds of customers.

Types of MBA programs

Full time MBA – two years’ program where the student is expected to have a pre-decided percent of attendance in the college along with timely submissions of projects and presentations.

Part time MBA – three years’ program where the student is expected to attend the weekend classes of elongated hours; so that he can also concentrate in his professional life.

Eligibility

  • This is a Master’s degree and hence the student has to have a Bachelor’s degree in any field of academics
  • There is an entrance test that needs to be cleared (either written or online)
  • The student must pass the group discussion and personal interview rounds
  • If a student wishes to apply for a part time MBA, he needs to have a minimum of 2 years work experience

MBA was introduced in the 19th century and it has now gained a high importance in the minds of people. If a person holds this degree, he is offered a comparatively higher salary, even as a fresher. Such a degree not only helps in giving a deep knowledge of a particular field in business, but also allows the student to be more practical in this competitive world.

Business Continuity: What Is It and Why Is It Important?

The field of business continuity has been attracting increasing attention in recent years. It is an essential risk management function for any company. Many regulatory and standards bodies require evidence of business continuity planning as part of their approval or certification processes. However, there can sometimes be confusion as to what exactly it is. Business continuity (BC) is not the same as disaster recovery. Although closely related, disaster recovery (DR) is more a matter of restoring the functioning of computers and other hardware in the case of an adverse event. Business continuity, on the other hand, has a far wider remit.

Firstly, BC considers all aspects of the business rather than just the technology. For example, a disaster recovery plan will specify how a computer is to be restored by a systems administrator after major flooding. A business continuity plan (BCP) will go further, by examining how that key employee will travel to the workplace given transport disruptions, and also how to communicate news to other employees at home. A BCP is driven not by technological considerations, but by a Business Impact Analysis (BIA), which identifies which business processes are central to the functioning of the business. These core processes may involve computers, but they might just as well involve people, procedures, documents or other equipment. What counts as a “core” business process will be different for every organisation. As a general rule, it includes profit-making functions such as sales of stock or handover of deliverables, and excludes “back office” or internal functions such as filing of tax returns or interviewing of job candidates, which can be postponed for a short while without major detriment to the business.

Secondly, BC involves not only major disasters (such as fire, epidemics, or terrorist activity), but also lesser interruptions such as a power cut, computer virus or the illness of a key staff member. Although these interruptions might be technically easy to recover from, they may have a significant business impact, especially if they affect the sales function for an extended period. Hence the priority for planning and repair will be driven by business impact rather than the ease of technical repair.

Thirdly, and most importantly, BC is about far more than merely reacting to events. It is also pro-active, planning the ways in which adverse events can be avoided altogether so that disaster recovery is not in fact needed. This is the ideal situation, but may not be easy to achieve!

It is clear that business continuity planning has a very wide remit, and covers all aspects of a business. Managing business continuity requires careful planning and dedicated resources, as it is too important to be relegated to the ranks of “spare time” projects. In the worst case, the very survival of the business could depend on effective BCP. But even in the best case, a defective or non-existent business continuity plan could have an impact on a firm’s profits. This means both that BCP should not be confined to the IT department, and also that the whole area of disaster recovery and business continuity needs to be addressed well before any adverse events might occur.